Tanali Yenbekov, Product Designer and Design Technologist
Product Designer and Design Technologist from Almaty. 8+ years scaling fintech, from Kaspi.kz, the Nasdaq-listed SuperApp with ~15M monthly active users, to BCC and Finelo.
I architect AI-driven design systems that make the design-to-dev handoff obsolete. Figma, Framer, Cursor, Claude Code and Supabase, with every decision validated through Amplitude and A/B testing.
Selected cases
Five projects across growth, AI tooling and design systems. Each one links to a full write-up with process and numbers.
Upsells FlowI rebuilt Finelo's upsell flow and grew ARPU from $16 to $22.5 (~40%), using AI agents to ship variants fast and Amplitude to prove what actually converts.Read the case →
BCC.KZ SiteHow I built an AI-powered page constructor for BCC.KZ, a top-3 Kazakhstani bank, turning weeks of dev work into hours.Read the case →
FinFlow.kzHow I built a complete, Claude-Code-ready design system for an AI fintech startup's landing, from tokens to a shipped page.Read the case →
BCC Full RedesignHow a full redesign of a major bank's mobile app raised loan-application conversion and lifted retention by 5%.Read the case →
Kaspi Travel AppHow I reduced ticket refund and exchange complaints by 68% in Kaspi Travel, the best travel app in Kazakhstan.Read the case →Experience
DarynTech.com
2022 – Now
2022 – Now · DarynTech.com
Founder & Teacher
Built an education company teaching Product Design and development. Personally trained 100+ paying students as instructor and mentor, 50 of them in Product Design.
Built an education company teaching Product Design and development. Personally trained 100+ paying students, 50 of them in Product Design.
Zimran (DevRock ltd.)
2025 – 2026
2025 – 2026 · Zimran (DevRock ltd.)
Senior Product Designer
Engineered Finelo into a top-tier US EdTech platform, scaling to 450K MAU by embedding AI automation into the design pipeline. 40+ A/B tests via Amplitude; upsell ARPU from $16 to $22.5.
Scaled Finelo to 450K MAU by embedding AI automation into the design pipeline. 40+ A/B tests via Amplitude; upsell ARPU from $16 to $22.5.
Bank CentrCredit
2022 – 2025
2022 – 2025 · Bank CentrCredit
Head of Product Design
Fast-tracked from Senior to Head of Product Design in 3 months at one of Kazakhstan's top 3 banks (1.5M MAU). Led the transformation of a basic banking app into a full SuperApp.
Fast-tracked from Senior to Head in 3 months at a top-3 bank (1.5M MAU). Led the move from a basic banking app to a full SuperApp.
Kaspi.kz
2019 – 2022
2019 – 2022 · Kaspi.kz
Senior Product Designer
Designed for Kazakhstan's #1 SuperApp with 15M monthly active users, focusing on credit services and Kaspi Travel. Redesigned internal interfaces for cashiers and staff.
Kazakhstan's #1 SuperApp, 15M monthly active users. Credit services and Kaspi Travel.
iBEC Systems
2018 – 2019
2018 – 2019 · iBEC Systems
Junior UX/UI Designer
Started my design career at this product studio. Redesigned ONAY, Almaty's public transport app used by thousands daily.
Redesigned ONAY, Almaty's public transport app used by thousands daily.
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